February 2014

February 15, 2014 in Newsletter by naam admin

President’s Message

Jacky Frady

Dear Member,

On behalf of the NAAM Board of Directors, I would like to wish all of you a successful and rewarding 2014, both professionally and personally.

Our Board had a very successful Strategic Planning meeting at The Henry Ford in November 2013. We spent two days under the direction of an exceptional facilitator, Jim Van Bochove, The Henry Ford’s director of workforce development.

In addition to reviewing the results of our Member Interest Survey, there were many exercises that led to a thorough examination of NAAM. These included, among others, conducting a SWOT analysis (strengths, weaknesses, opportunities and threats); drafting an identity statement that captures the essence of what NAAM is; identifying what big questions face our organization, and determining the value-based criteria that will guide our future strategic decisions. This culminated in a revision of our Mission Statement and the development of goals and objectives, along with assignments and timeframes.

The following new Mission Statement has been added to the NAAM Website, along with our list of goals.

Jackie Frady

2014 Annual Conference

Early Bird Registration Deadline: February 17, 2014

Good News. The early bird conference registration fee for NAAM members is $400, reduced from $500 reported earlier. This reduction was made possible by a contribution from NAAM to help support our members. Also, we are extremely grateful for another generous sponsorship from Hagerty, The Official Insurance Provider of the National Association of Automobile Museums.

When and Where: The 2014 Annual conference will be held jointly between NAAM and the World Forum for Motor Museums at the Petersen Automotive Museum in Los Angeles, California, March 24 – 28, 2014. The conference starts on Monday, the 24th, with a Welcome Reception from 5 – 6:30 p.m. and concludes on Friday night, the 28th, with the closing banquet and NAAMY Awards Ceremony. Please note the dates are the 24th – 28th (early notices stated the 25th – 29th). The conference is packed with excellent sessions and remarkable tours. It will be a great professional development and networking opportunity. Please see the attached conference brochure and registration form

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Conference Hotel Room Blocks Available

Deadline: January 21, 2014

Make Reservations ASAP: Hotel Room Blocks are now ready for reservations at the following hotels for the 2014 NAAM and World Forum Conference. Room blocks at each of the hotels expire on January 21, 2014, after which they will still honor the preferred rate, but cannot guarantee availability.

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ENter The 2014 NAAMY Awards Competition

Deadline: January 31, 2014

It’s time to start compiling your entries for the NAAMY Awards Competition. The deadline is January 31, 2014, so there is plenty of time to get your “winning” entries in the mail. The process is simple, plus you can enter as many categories as you like and you many submit more than one entry in a category. Please see the attached NAAMY Awards Call for Entries brochure or access the brochure on the NAAM website (www.naam.museum) under “About NAAM.”

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Apply For A 2014 Conference Scholarship

Deadline: February 7, 2014 – View Brochure

Apply Now: Each year NAAM offers scholarships to the Annual Conference to help members grow professionally through informative sessions and networking opportunities. The scholarship program is designed for museums with limited financial resources (annual budgets less than $500,000) to pay for their staff to attend the conference.

When: You can apply anytime and we encourage you to do so to take advantage of this great benefit. The deadline is February 7, 2014.

How: Please visit the NAAM website for scholarship criteria, guidelines and the online application (www.naam.museum, select Conferences, then Conference Scholarships.)

Have You Checked The Forum?

Have you checked the NAAM Forum? It is an invaluable source of information. Is it time to write or update your museum’s Emergency Policy? If so, you can go to the Forum and review the Gilmore Car Museum’s Emergency Policy for helpful ideas. Would you like to use NAAM’s Collections Policy to revise your policies? It’s also readily available to you on the Forum. Are you looking for a roommate for the annual conference to reduce expenses? Just check the Forum. In addition, you can ask for advice from other museums about a particular subject. You can also answer questions posted by others and share your knowledge. Forum categories include Administration, Curatorial, NAAM Annual Conference, Marketing, Education Programs, Exhibits, Museum Store, Volunteers, Fundraising and Conservation.

Curatorial News

By Derek E. Moore, Frederick C. and Kathleen S. Crawford Curator of Transportation History, Western Reserve Historical Society

A Century of the Automobile Assembly Line

Do people only come to automobile museums to see automobiles? Not necessarily. It is important to consider the wide variety of museum visitors, like those with an interest in exploring the deeper story behind the automobile industry, its struggles and successes, its impact on society and culture, and the changing face of the industry. We must present and interpret these stories using more than just an automobile. This is where our collections of small artifacts come into play in exhibit development.

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Marketing News

By Kendar Klink, Operations Director, Auburn Cord Duesenberg Automobile Museum

A Century of the Automobile Assembly Line

Many non-profit organizations shy away from creating a marketing plan each year because it may seem too sales-centric or too focused on money rather than mission focused. But marketing, especially content marketing, is a tool that each non-profit must use. Marketing is a way to convince someone to visit your museum, attend your event, or purchase from your museum’s gift store.

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News From Member Museums

Let us know what’s happening at your museum. Email Kristy Ketterman at kristy.ketterman@gmail.com with your latest news.

Gilmore Car Museum – Hickory Corners, Mich.

The Gilmore Car Museum, located just northeast of Kalamazoo, Mich. in Hickory Corners, has announced the “Gilmore Promise”. Effective immediately, the Museum—considered “America Signature Collection”— has introduced free admission for all K-12 school groups, special discounted family rates, and an extension of their Youth admission rate to include those up to 17 years of age. Inclusive by design, the “Gilmore Promise” represents the Gilmore Car Museum’s commitment to making learning exciting and accessible to everyone in the community, giving families and educators alike the ability to experience and visit the Museum, when they may not have had the means to before.

National Corvette Museum – Bowling Green, Ky.

Get lost in the GPS Adventures Maze and learn how to find your way using GPS! Running from January 13, 2014 through May 4, 2014, the National Corvette Museum presents their “GPS Adventures” exhibit, an interactive look into traditional and modern navigation. Kids and their families can explore the ways that GPS is used, find out where the technology is heading in the future, and discover geocaching, a family-friendly treasure hunting game in the great outdoors. The Museum is open daily, 8am-5pm CST and the exhibit is included with regular Museum admission. $10 adults, $5 kids age 6-16, student and group rates available. Info: 270-781-7973, www.corvettemuseum.org/exhibits/gps.shtml

Seal Cove Auto Museum – Seal Cove, Maine

On December 12, 2013, the Seal Cove Auto Museum participated in a Downton Abbey themed event in Portland, Maine for Maine Public Broadcasting Network donors. The Glasers, pictured, dressed according to theme and showed a 1928 Rolls-Royce Twenty Boat Tail, the company’s “small car” for the 1920s. Only the chassis and mechanical parts were actually made by Rolls-Royce; the body was made and fitted by a coachbuilder selected by the owner.